Why Stage A Home in a Seller's Market?

COVID brought on a myriad of shortages for 2021. The shortage of homes for sale has caused the real estate market to just go a little crazy, to say the least. It’s definitely a sellers’ market with little inventory and over the top bidding wars. Many are scoffing at the idea of home staging in this market because they think buyers are desperate to find homes. While this is true, we have many examples and statistics as to why you may want to consider the small investment in home staging before listing your home in today’s market. There may be money left on the table if you don’t…

The shortage of inventory is causing record multiple offers above asking price on homes. But just because it’s a seller’s market, does that mean any home will sell for multiple offers above asking price? The short answer - no. If a home has not been updated in over a decade, do not expect it to compete in today’s “crazy over listing price” market. Yes, it may sell but it won’t bring in top dollar due to the sheer fact the buyer will calculate in all those updates that need to be done.

In today’s market, your first step toward curb appeal is your online presence.

Pictures say a thousand words and in the real estate world it is the buyers’ first impression of any home. If your pictures don’t “wow” the client, it’s unlikely they will schedule a showing. If your pictures show years of neglect on updates, then you won’t see that high offer on day one. The buyer will simply move on to another home online.

Home sold in 2 days after staging!

Home staging allows the buyer to visualize themselves in the home.

According to the new 2021 survey from the National Association of Realtors®, eighty-two percent (82%) of buyer’s agents said staging a home made it easier for a buyer to visualize the property as a future home. If the buyer feels like it’s home, their desire for the house will drive their offer. This report also revealed that staging increased the sum buyers were willing to spend for a property. Twenty-three percent (23%) of buyers' agents said that home staging raised the dollar value offered between 1% and 5%, compared to similar homes on the market that hadn't been staged. Coincidentally, the same percentage of seller’s agents (23%) stated they received between 1% and 5% higher offers on home that had been staged. Let’s do the math on that, shall we:

Amounts are approximate depending on area you reside, size of home, and value of home. Home consultations are a service that provides you with a list of needed updates/repairs that the homeowner should consider. Full service staging is bringing in furniture for a vacant home. Both avenues give a nice return on investment.

So based on the math, you don’t lose money. You make back your investment plus gain an extra profit - the amount depends on your list price, and whether the home has been properly prepared.

Real estate agents have good reason to stage too

Don’t sacrifice your proven, repeatable systems even in this strong sellers’ market. That includes professional photography AND staging. This sellers’ market will not last forever, and it’s important to show how you differentiate yourself and your listings from other Real Estate Agents.

Don’t forget that a home that sells for more also increases YOUR commission, in addition to adding to the equity in your sellers’ home.

If you are a homeowner and/or realtor in the Northern Virginia area, take a look at this video that Owner, Leigh Newport, made in February. She makes great points to support the reasons behind staging in a sellers’ market.

It stands to say that the small investment in home staging can bring in a nice return on investment (ROI). In the past we’ve always referred to home staging being less than your first price reduction. In today’s market, you’ve got to consider the amount of money you are leaving at the table by NOT staging. Go ahead - be the best house on the block!

Interested in more tips and advice about home staging? Porch.com has a great Q&A article from home stagers around the country (including our very own Leigh Newport!). Check it out here: Real Estate Photography, Home & Virtual Staging Q & A: Tips & Advice

If you need help being the best, book an online appointment with us and allow us to shine a spotlight on your home!

Home staging and Dating Have More In Common Than You Think

It’s February and love is in the air. Did you know that when selling your home, you are essentially courting your buyers? Think about it as the most expensive first date you can imagine. Blow this first impression and you’ll have more than unreturned phone calls to deal with! So, how do you channel that first date anxiety into preparing your home for sale?

Before your date, do a little soul searching

Pull out the proverbial full length mirror and prepare to be honest. You must scrutinize your home with a buyer’s eye. Stand in the doorway of each room and take pictures. This is what buyers will see online, where you have less than 3 seconds to grab their attention. Is there more furniture than open space? Does it look inviting? Your online presence is the first step to curb appeal.

Make it about them - not you.

Just as you would be selective with your fashion accessories, the same idea applies to your home. Pack up the knick-knacks, personal photos and breakables. Your goal is for the buyer to be able to envision themselves in your home, and de-personalizing and de-cluttering is key.

Reveal your strengths, not your weaknesses

When selecting the look for your big night, determine your best feature and highlight it. Do the same in your home by creating a focal point in each room. Create a conversation area around it, or use it as inspiration for what colors or furnishings should remain in the room.

If you find that you’re still not sure where to begin, Professional Home Stager takes on the role of the trusted girlfriend; sharing your goals, being supportive, yet brutally honest when a complete makeover is needed. They can do as much or as little as you like. If it’s your furnishings that could prevent your home from looking it’s best, they offer accessories and furniture for rent, and provide much needed direction for what it will take to sell your home for more money in less time.

Staging Toolkit for Realtors

Real estate doesn't stop because of a global pandemic. Clients need to sell regardless based on circumstances prior to the coronavirus outbreak. Whether it's during this crazy time or just a normal day outside of coronavirus mania, we thought it might be handy to supply you with a basic staging toolkit for realtors that can help prepare a house for sell when professional staging is not an option. (Click on pictures below to purchase straight from Amazon)

The finishing touches really do count when transforming a house to a home. The same is considered when staging a home to sell. There are little things you as realtors can keep on hand to assist in staging a property and making that buyer feel like that house is home.

Door Mats

First impressions are a must. Buyers on average make up their mind if they like a house within the first 15 seconds of entering a home. Why not make the most of those first few seconds by placing new clean mats at both the exterior and interior entrance?

Towels

Who doesn't love a brand new towel?? White towels are a must. They scream crisp and clean and go with every type of decor. We like to place towels on every towel bar in every bathroom to soften it as most bathrooms come across as cold and empty. And don't rule out a good gray towel if your bathroom has a lot of white in the hard surfaces. This will bring a pop of color to the bathroom but still keep it neutral..

Shower Curtains

Shower curtains also add to the softening of a bathroom. White shower curtains, again, shout crisp and clean and they go with all decor. We've also recommended a fun ombre one as well to bring in that ever-so-popular gray.

Bedding

White bedding gives a bed that hotel feel. Are you sensing our crisp and clean theme?? It's simple, neutral and creates a wonderful focal point for professional photos. Gray is also a great neutral backdrop if the room is light in color. Used together, you can fold one at bottom to create a nice layering of textiles that feel like luxury and comfort. And don't forget that white bed skirt if needed!

Lamps

Lighting is key to showing a home. Not only do we suggest using the highest wattage, non-energy efficient light bulb you can, but we also suggest layering lighting with lamps in darker areas. This will help buyers see the house better at night and on darker, cloudier days. Here's some great lamps to keep on hand that will never lose trend and will work with almost every style.

We hope this staging toolkit for realtors will be helpful to add some light touches to your properties. We are always available if you need to call in the big guns - we are still staging vacant homes using all the necessary precautions to keep your client and ourselves safe from COVID-19. Feel free to give us a call (703-552-4545) or book a virtual home consultation online and we will be happy to partner with you to SHINE a SPOTLIGHT on your home.

*Disclaimer: This page contains Amazon affiliate links which means Staged by Design® may earn commission if you use links provided

Simple COVID-19 kit for Stagers and Realtors

As realtors and stagers, your work doesn't stop just because there is a global pandemic. People still need to sell/buy based on life situations prior to the coronavirus outbreak. However, because of this outbreak you need to make sure to practice proper cleaning and safety procedures when entering residences. To prevent the spread of COVID-19, we have come up with a simple COVID-19 toolkit for stagers and realtors to keep you and your clients safe .

We have taken extra precaution to ensure safe and sanitized operation within our business. As we stage and de-stage vacant homes we are taking extra measures to clean and sanitize by wiping down surfaces and maintaining social distancing protocols. We also are asking that NO ONE be in the home except for our staff and/or our movers. If you are supplying goods to stage a client's home, there are a few products we thought might help you as you meet with clients and/or remove staging inventory you have provided. Here's Leigh with a little more about these products and our procedures.

https://youtu.be/RKOWlm5ju0Y

Latex Gloves

https://amzn.to/2JDchYA

We suggest at least 5ml of thickness for your gloves. Any thinner and they just seem to rip thus defeating their purpose.

Silver Microbial Cleaning Cloths

https://amzn.to/2xta8Mg

These cloths can be used on any surface and only require water. The

silver-based antimicrobial agent in these cloths allow you to disinfect surfaces without the use of chemicals. The fibers are so tiny they are able to remove 99 percent of bacteria effortlessly just by wiping the surface. Then you can wash and reuse for the same amount of effectiveness.

Clear trash bags

https://amzn.to/3aqWOX4

We use these trash bags from Costco for a variety of different jobs. They are affordable and hold a significant amount of volume. These have become particularly handy when destaging our properties. We take the trash bag and place it over soft goods such as pillows and bedding. Then we scoop them up in the bag and tie it. This prevents us from touching these items while packing them.

Screen Safe Cleaning Wipes

https://amzn.to/39nsLhK

How many times have we used our phones and/or laptops with our gloves on? This only transports the germs from the gloves to our screens. Touch screens can be cleaned with clorox wipes, however these wipes could have damaging effects on the touch screen ability after multiple cleanings. These cloths do the work of cleaning your screen of germs while protecting its ability to function.

We hope you find these helpful as we strive to do our job but to do it in the safest manner possible. If we can be of assistance, we are still providing our services through vacant stagings and online home consultations. Book an appointment online today and let's partner together to shine a spotlight on your home .

*Disclaimer: Products referenced in this document are for your safety/convenience and does not constitute endorsement, recommendation, or favoring by the CDC. This page also contains affiliate links which means Staged by Design® may earn commission if you use links provided

Introducing a new service: Online Consultations

INTRODUCING......online virtual consultations! The effects of the coronavirus epidemic have affected all of us. As we all practice social distancing, we here at Staged by Design® will continue to offer our services utilizing online virtual consultations. We know some our clients still have a need to sell homes regardless of what's going on in the world. Here's owner, Leigh Newport, with more on this new service:

https://youtu.be/CyvQadvibO8

If you would like to learn more about our consultation process, please refer to our blog post on Home Consultations: Friend or Foe.We do our best to provide recommendations that will increase your return on investment and we have a proven track record to prove it.

To setup your online virtual consultation, visit our website and schedule today. We would love to partner with you and shine a spotlight on your home!

Home Staging Consultations - Friend or Foe?

Why is it that most of us feel the need to apologize for the condition of our home? Our homes are meant to be lived in - it's ok. However, living in your home is MUCH different than selling your home. Are home staging consultations meant to scare you or help you? They are most definitely there to help you maximize your home's return on investment.

Home staging consultations are a two hour visit that allows you to see your home through the eyes of the buyer. The goal of our consultation visit is to provide you with recommendations that are allgeared towards maximizing your return on investment for selling your home. It is also target marketing. We want your house to visually look good online so that it will attract buyers to come visit. The National Association of Realtors (NAR) reports that 44% of buyers start their home search online and 98% of buyers frequently use the web to search for homes. In this internet age, real estate agents are suggesting home staging as a strategy to “wow” virtual viewers from the very first picture.

Our consultations provide you with an exhaustive list that covers each room of the home. No matter how overwhelming it may seem, we break it down into bits and pieces to provide you with a priority list. Ultimately, it's your money and your budget and you may not be able to do all of our suggestions. Having a priority list will let you know where you will get the most return if updates are made. Our two hour consultations come with a detailed report before our departure and cover areas such as:

• curb appeal

• specific de-cluttering advice

• furniture placement

• accessorizing using existing furnishings

• recommendations and/or options for furniture, artwork or accessories needed, but not present in the home

• deferred maintenance issues

• specific paint color recommendations as needed

• updating and/or upgrading suggestions such as countertops, cabinets, lighting, carpet, etc.

• specific lighting suggestions complete with links to local shopping venues

So the next question is, what do you need to do before we come for a consultation? Absolutely nothing! Take a look at Leigh's video to hear her explain.

https://youtu.be/5BPntENjyIM

Are you a real estate agent or homeowner selling a home that needs a little TLC? You don’t need to spend a lot of money to achieve an upscale look. Let us help you select on-trend, cost effective options, geared towards maximizing your return on investment. Take a look at some of our work and give us a call or schedule an appointment online for a home consultation. We would be happy to partner with you and shine a spotlight on your home.

The Insiders Guide to Questions You Should Ask When Hiring a Home Stager

Are a home owner or a realtor seeking to find a partnership with a home stager to better market your home? There's a lot of home stagers out there and the industry can be very confusing. Currently there are no regulations as to who can become a home stager. So, what makes a good home stager and what should I ask when hiring one? Take a look at my video for a brief overview of what you should look for when hiring a home stager.

https://youtu.be/tEbuNA1NjRY

To recap - here's five questions you should review with every home stager when seeking a partnership to better market your home:

1. Is home staging their full time job?

Many do home staging on the side or as a hobby. If they are full time you know their business is serious.

2. What training have they received? Ask about their education.

Many home stagers do not have a degree in interior design. That's because home staging is more about target marketing while interior design is more about the design for a homeowner. With that aside, there are professional certifications to become a home stager. If your home stager has that certification then they have been trained in design to market a home to sell.

3. What are their average days on market? Ask to see previous staged properties.

Reputable home stagers take photos of all their staged properties. By asking to see these photos you are ensuring their style will meet your needs. Also by asking how many days their homes have been on market gives you a clear view of the quality of their work.

4. Are they insured?

This is a very important question for anyone who comes into your home and does work on your home. Home stagers are no exception.

5. Do they partner with movers or have an in-house team?

Home stagers depending on size will either hire an outside mover to help load furniture in/out of the home or have an in-house logistics team that does the heavy lifting. Just nice to know if you will have another company reputation to review before hiring home stager.

If you are in the market for a home stager who will work with you to market your home for top dollar, then give us a call at 703-552-4545 or make an appointment online.

We would love to SHINE A SPOTLIGHT ON YOUR HOME!

Selling During the Holidays

Selling your Northern Virginia home during the holidays is not ideal but sometimes can't be avoided.  The decision to decorate for the holidays when selling a house is always difficult.  Should you put a tree up?  Should you put outside lights on the house?  Should you just skip Christmas, Kwanzaa, or Hanukkah all together?  It can be more stress on top of what is already a stressful time of the year for most. 

The good thing about selling your home during the holidays is that most buyers are serious. Those that are house shopping NEED to purchase, which is good. Historically, there are fewer homes on the market as well, which also works in your favor. However, the need for proper presentation is still key, no matter what time of year you are listing.

Just as personal belongings tend to distract buyers, your seasonal decorating can serve to be a distraction, however you don't have to ditch ALL your holiday decorating traditions.  Here are 10 tips on how to navigate staging your home to sell during the holidays.

#1: Clean and declutter.

This is your first step to selling your home any time of the year.  Decluttering your home before bringing out any holiday decorations is a must, or you risk your seasonal decor simply adding to the clutter that already exists.

#2: WAIT to decorate until AFTER your professional photos have been taken.

Your photos are the first thing a buyer sees and you don’t want them to see a Christmas tree in your photos in February if your house didn’t sell quickly.

#3: KISS – Keep it simple silly! 

Whatever you use to decorate – keep everything simple.  Display a few classic pieces instead of every heirloom family favorite. Your tree should be simple and able to fit the space.  Larger trees for large rooms and slim trees for smaller spaces.  If you use a real tree – make sure to daily pick up fallen needles.

#4: Use seasonal greenery.

Deck the halls with fresh garland and use a fresh evergreen wreath to adorn your front door.  Greenery is traditional and simple and adds a great smell to the home.

#5: Don’t display your Christmas cards

We all love those cards we receive from family and friends.  However, this can be like personal photos and create a distraction as well as provide visual disruption, no matter how you decide to display.

#6: Wrap up a few empty boxes under the tree.

This creates a finished look without causing stressing about someone stealing your actual gifts.  Place your gifts under the tree when your family celebrates.

#7: Put away religious symbols.

No nativity scenes, menorahs, nutcrackers, etc.  The goal is to allow anyone to envision themselves living in YOUR home, regardless of their personal beliefs. Best to keep those packed away for next year in your new house.

#8: Use white lights.

White lights are simple and elegant and do not distract or make a room crazy.  If you have to string extension cords all over the house to use lights, then just avoid them altogether.  You don’t want to allude to the fact there is not sufficient outlets in the home.

#9: Use simple ornaments.

Back to the "keep it simple" in tip #3.  Instead of trimming your tree with your family's homemade ornaments, use simple, streamlined ornaments in the same color.  This will make your tree less of a distraction and more of a part of the home for the holidays.

#10: Curb appeal

Use lights on the exterior of the home only to highlight a feature such as a great tree in the front yard or the architecture of the house.  If everyone in the neighborhood lights up their house, don’t be the neighborhood grinch and shy away from the flair of the neighborhood.  But in the same sense, don’t be the Griswolds of the neighborhood – remember to keep it simple and stay away from excessive lights and inflatable yard décor.  AND one last thing -  always make sure to clear away any snow or ice from the driveway and or sidewalks to make your house presentable and accessible.

You don’t have to skip the holidays just because your house is on the market.  Following our home staging tips can help you enjoy the holidays while minimizing the stress.  And who knows, you may just wake up Christmas morning with an offer!

Need additional help deciding how to prepare your Northern Virginia home for sale? We offer both interior redesign consultations for those staying in their home, and staging consultations to help get your home show ready.

Book an appointment today online!

Tomorrow is Just a Day Away - When is the Best Time to Call in a Home Stager?

The decision to list a home for sale can often occur quickly. It ranges from a result of life or work circumstances, to simply finding the perfect home and needing to sell the current home first.

Listing a home can become quite a production for your clients. If you compare it to a Broadway musical, it comes together with the work of many people.  With a musical you have the design of the product (the play), the promotion of the product (marketing) and the appearance of the product (the set and the characters).  All of these components come together to hopefully create a box office hit. 

Just like producing a musical on stage, putting a house on the market must be a well-choreographed process.  This process includes promotion, price and product.  As a realtor, you advise the seller to come to the most achievable price point in which to sell.   It is your fiduciary responsibility to provide your client with all the tools at your disposals in promoting the listing. The product, one of the most crucial component to the process, is one of the easiest portions to enhance, yet requires the coordination of many moving parts, of which staging has the overall highest ROI. But when should this part of the process take place? 

We have created a great guideline for deciding when a staging consultation should happen.  We believe a good parameter should be 1 week for every year you have lived in your house. For instance, if the seller has lived in the house for 2 years, schedule a consultation two weeks prior to listing.  If the seller has lived in the house for 10 years, plan on 2 ½ months prior to listing.  The need for upgrades and deferred maintenance are substantially higher the longer someone has lived in the house. In addition, the amount of personal possessions tends to grow with each year. Our consultation will outline what maintenance needs to be completed before list date and what should stay or go. The goal of our consultation is to focus on the tasks that provide you with the highest return on investment (ROI).  Our guideline gives sellers plenty of time to schedule contractors for the work to be completed as well as sufficient time to edit their possessions. 

If furniture and accessory staging is needed, post consultation, our lead time is typically one and a half weeks in advance.  Our detailed design is customized to the needs of the home, with any suggested upgrades, updates and scheduled work all geared to support the list price of the home.

Our staging, along with proper price and aggressive marketing, will complete that perfectly choreographed process for selling a home FAST and making it a "box office hit" on the market.

Give us a call at 703-552-4545 or simply click HERE to book your consultation online to start your perfect listing.

Why Stage in a Hot Market?

You may wonder why it would be beneficial to stage your home or listing in a HOT market. Statistics show us that the average Days on Market for Loudoun County was 22 as of May 2019. Reduced inventory has continued to increase demand over the past year, and sales prices along with it.

Many sellers may feel that their house will sell even if they are in need of cosmetic repairs and/or updates. While your home may still sell in a strong market, proper preparation and presentation increases demand by providing compelling online photos and can often create a bidding war.

Staging is truly targeted marketing. We utilize photo styling tacticts to create compelling online photos. Over 90% of buyers shop online before stepping foot inside the door of the house. With polished professional photos, a well-designed, de-cluttered home creates that online interest needed to urge buyers to see the home in person.

Staging also allows a buyer to visualize themselves and their family in the home. Most people have a hard time arranging and designing their homes. By having it staged, they can instantly see how spaces are used, gain ideas, and acquire a sense of home when they walk in the door. Appealing to the emotion of the buyer is one of the most important benefits of staging your home for sale.

Realtors have a fiduciary responsibility to help their clients sell their homes for the most amount of money. The National Association of Realtors cites that staged homes can increase sales prices by 5-10%. In any kind of market, consider sharing one tool they can use to get more money for their home - STAGING!

Staged by Design offers consultations for occupied homes, as well as full staging for vacant homes. Feel free to contact us for your staging needs!