2023 Color of the Year - home stager edition

Many paint companies have a tradition of forecasting a color each year. These colors are a prediction of what will shape our home in the coming year. Sometimes they hit the mark and other years, well, we wonder what they were thinking. For 2023 we are seeing a lot of, (gasp), red undertones! Our job as home stagers is to find colors that work well in most homes and are pleasing to most people. So as much as we love a good hot pink (we see you Pantone Viva Magenta!), we decided to share some of our own 2023 paint colors. They represent more of a classic, tried and true aesthetic, rather than a prediction of may or may not materialize with design trends.

Leigh - Moderne White, Sherwin Williams 6168

Photo credit: DVD Interior Design

Moderne White, SW 6168, is a color that is neither gray NOR white. With an LRV of 62, it's soft, and unobtrusive, while still feeling fresh and bright. It does have a green undertone, which causes the color to show blue/green in certain light. It’s a great, neutral color for any room and can be a great main area color for a home.  If you’ve been wanting white in your home but afraid the color will be stark and cold, this timeless color will give you that style you want but add a touch of warmth and sophistication.

Kim - Hale Navy, Benjamin Moore HC-154

Benjamin Moore Hale Navy is the truest navy paint color you can get. With an LRV of 8, it’s on the dark end of the scale and you will not see a shift in color with lighting. In other words, what you see is what you get. If you’ve wanted color but are scared to try color in your home, this dark blue is a timeless dark neutral that will last for years. Kim recently used in her own home for cabinetry and doesn’t regret it one bit. It’s the perfect color to add a pop but also keeping your home neutral, timeless and appealing to others.

Alison - White Dove, Benjamin Moore OC-17

Photo credit: Studio McGee

Benjamin Moore White Dove is a classic white that provides a little bit of warmth to any space. With an LRV of 83, it’s not a crisp, stark white. This makes it a perfect candidate for trim in any home. Some colors don’t play well with a stark white trim, so this is where White Dove shines because it looks bright and clean without being overly bright white. White Dove works in all homes and looks amazing with grays, beiges, blacks, blues, greens, and more. It also plays well with all types of woods and metals. It’s also the perfect white for painting furniture.

Marlo - Saybrook Sage, Benjamin Moore HC-114

View this post on Instagram

A post shared by Glenda Schmitt (@beautifulchoices)

Greens are so calming. Saybrook Sage by Benjamin Moore is no exception. With it’s gray green hue, it provides a little bit of neutral to a room. This color is great for exteriors, and when used inside, can bring a little of the outside indoors. It brings an organic feel to any space or surface when paired with warm wood tones. This color would be beautiful as a kitchen island accent color as well.

Abby - Green Smoke, Farrow & Ball

View this post on Instagram

A post shared by Dave & Jenny Marrs (@daveandjennymarrs)

If you like Marlo’s green but want a deeper contrast, Green Smoke by Farrow and Ball is a timeless shade that can really go in any room and blend with any style! It adds a natural warmth and sense of calm to a space. If you aren’t afraid of color this is for you. It’s a bold timeless color that has been used in homes since the early 19th century. With it’s neutral tones, its not wonder it keeps on showing up. This color will allow natural wood and brushed gold to pop!

Amanda - Greek Villa, Sherwin Williams SW 7551

Photo credit: Nicola’s Home

Greek Villa by Sherwin Williams ia a fresh neutral option for almost any home. It can be used to brighten a space or make other colors pop. It’s a soft, warm white with an LRV of 84 and is extremely universal. This is very similar to the above mentioned White Dove. If you want to brighten your home but don’t want the stark white walls, Greek Villa is your best choice. It does have a slight yellow undertone so if you have a south facing room just note it will be quite a bit warmer color as opposed to a north facing room. However, it pairs beautifully with natural wood tones for a warm, organic feel.

Wendy - Evergreen Fog, Sherwin Williams SW 9130

View this post on Instagram

A post shared by Kylie M. E-design DIY Educator (@kylieminteriors)

Feature Wall in Evergreen Fog

Evergreen Fog, Sherwin William’s 2022 Color of the Year, is still holding on strong with its neutral earthy tone. It’s beautiful for that pop of color or for that neutral backdrop. It’s got an LRV of 30, which means it will tend to hold onto its green meets gray with a slight hint of blue undertone. Wendy recently used on part of the exterior of her new mountain home because of its organic nature. The best part about this color is its versatility with styles. This color could be used for a coastal feel or when paired with darker colors it looks great with your mid-century vibes.

There you have it-our paint color picks for 2023 - or any year for that matter. These timeless classics will be a safe win for any homeowner. (However, we always advise homeowners to sample colors in their own homes as light plays a huge role in how a color shows in a home.). If you are looking for a refresh in your home, but don’t know where to begin, we offer color consultations for selling AND living! Just go online and book your appointment today.

Let us shine a spotlight on your home!

How to Light up Your Life

Many people are choosing LED lights for their homes these days, but many have no clue where to start when shopping for LED bulbs. We’ve got some great resources and tips for you to figure out just how you can light up your life with cool products that are available.

Proper lighting is essential to create ambiance and enhance online photos. We are consistently asked about what type of bulb to purchase. The way to go these days is definitely LED bulbs. BUT they can be so confusing to shop for when you are unfamiliar with LED terminology such as lumens. Kristie Barnett, the Decorologist, has a helpful guide to wade through the myriad of options in LED lighting and WHY you should replace the bulbs in your home. Read it here. There she delves into the color (temperature) of LED bulbs and she also breaks down the conversion of watts to lumens for the brightness level of a room.

Sufficient lighting can be a huge problem when a home was not built with overhead lighting into rooms. There may be a switch attached to an outlet in the room that you can use to turn on a lamp, but that switch could be inconveniently located. Or better yet, one lamp just may not put out enough light for the entire room. One of our lead stagers, Kim Jones, found a cost effective solution to this problem in her own home. In the video below she demonstrates how you can light up a room with new smart bulb technology even when you don’t have overhead lighting. Take a look:

Say no to dark rooms and turn on the lights! Lighting technology has come a long way in the past five years. There’s so many cool products out there that provide the right light no matter your problem or area. Better lighting can increase your mood and your productivity levels. AND its especially helpful to have sufficient lighting when selling your home!

C by GE Smart Home Bundle Pack - 2 Smart LED Bulbs and Wire-Free Smart Dimmer Switch (2 LED A19 Tunable White Smart Light Bulbs + Wire-Free Smart Dimmer Switch + Color Control), Bluetooth Light Bulbs Buy on Amazon

Why Stage A Home in a Seller's Market?

COVID brought on a myriad of shortages for 2021. The shortage of homes for sale has caused the real estate market to just go a little crazy, to say the least. It’s definitely a sellers’ market with little inventory and over the top bidding wars. Many are scoffing at the idea of home staging in this market because they think buyers are desperate to find homes. While this is true, we have many examples and statistics as to why you may want to consider the small investment in home staging before listing your home in today’s market. There may be money left on the table if you don’t…

The shortage of inventory is causing record multiple offers above asking price on homes. But just because it’s a seller’s market, does that mean any home will sell for multiple offers above asking price? The short answer - no. If a home has not been updated in over a decade, do not expect it to compete in today’s “crazy over listing price” market. Yes, it may sell but it won’t bring in top dollar due to the sheer fact the buyer will calculate in all those updates that need to be done.

In today’s market, your first step toward curb appeal is your online presence.

Pictures say a thousand words and in the real estate world it is the buyers’ first impression of any home. If your pictures don’t “wow” the client, it’s unlikely they will schedule a showing. If your pictures show years of neglect on updates, then you won’t see that high offer on day one. The buyer will simply move on to another home online.

Home sold in 2 days after staging!

Home staging allows the buyer to visualize themselves in the home.

According to the new 2021 survey from the National Association of Realtors®, eighty-two percent (82%) of buyer’s agents said staging a home made it easier for a buyer to visualize the property as a future home. If the buyer feels like it’s home, their desire for the house will drive their offer. This report also revealed that staging increased the sum buyers were willing to spend for a property. Twenty-three percent (23%) of buyers' agents said that home staging raised the dollar value offered between 1% and 5%, compared to similar homes on the market that hadn't been staged. Coincidentally, the same percentage of seller’s agents (23%) stated they received between 1% and 5% higher offers on home that had been staged. Let’s do the math on that, shall we:

Amounts are approximate depending on area you reside, size of home, and value of home. Home consultations are a service that provides you with a list of needed updates/repairs that the homeowner should consider. Full service staging is bringing in furniture for a vacant home. Both avenues give a nice return on investment.

So based on the math, you don’t lose money. You make back your investment plus gain an extra profit - the amount depends on your list price, and whether the home has been properly prepared.

Real estate agents have good reason to stage too

Don’t sacrifice your proven, repeatable systems even in this strong sellers’ market. That includes professional photography AND staging. This sellers’ market will not last forever, and it’s important to show how you differentiate yourself and your listings from other Real Estate Agents.

Don’t forget that a home that sells for more also increases YOUR commission, in addition to adding to the equity in your sellers’ home.

If you are a homeowner and/or realtor in the Northern Virginia area, take a look at this video that Owner, Leigh Newport, made in February. She makes great points to support the reasons behind staging in a sellers’ market.

It stands to say that the small investment in home staging can bring in a nice return on investment (ROI). In the past we’ve always referred to home staging being less than your first price reduction. In today’s market, you’ve got to consider the amount of money you are leaving at the table by NOT staging. Go ahead - be the best house on the block!

Interested in more tips and advice about home staging? Porch.com has a great Q&A article from home stagers around the country (including our very own Leigh Newport!). Check it out here: Real Estate Photography, Home & Virtual Staging Q & A: Tips & Advice

If you need help being the best, book an online appointment with us and allow us to shine a spotlight on your home!

How to Bring Spring Into Your Home

Spring is just around the corner. And with the warmer weather comes the desire to freshen up our homes. It’s not just about Spring cleaning but we crave to give our home decor a lighter, brighter facelift. Gone are the dark days of winter and bring on the sunshine in our homes. We’ve got five ways to bring spring into your home without breaking the bank. Little touches like these will bring the spring vibe inside and hopefully not cause spring allergies like the outside.

Pillows Pack a Punch

Consider buying new throw pillows in light, airy colors and patterns. Just say no to the heavy fur or textures because spring vibes need soft colors to bring a sense of clean to a space. You will be amazed how new pillows can give life to a tired sofa or bed!

Fresh Florals

Whether your florals are real or faux, fresh, new flowers and greenery help bring the outside into your home. Florals have come a long way in the past few years to the point now that many require a double take to tell if they are indeed faux. Consider some simple floral stems in a vase for your dining centerpiece. Or try out your green thumb and add a new houseplant to your home. Spring will be represented with small touches like this around your home.

New Linens

With the onset of warmer temperatures and gorgeous sunshine, many fall into the spring cleaning frenzy. New linens to your bedroom and bathroom can evoke that fresh clean feeling into your home. Don’t be afraid of white linens - particularly towels. They wash well and can be bleached to keep brilliantly white.

Mirrors are Magical

Consider replacing darker wall art with a mirror. Mirrors can bounce light into a room therefore causing the room to look bigger, lighter and brighter. Such a small change with such a great impact!

Add some Curb Appeal

Small touches such as a new doormat and some beautiful flowers accenting your doorway create a fresh spring vibe for you and your guests as soon as they arrive. Both give off a clean, polished look - but make sure those winter cobwebs are all cleaned up around that entryway too. And, if you’re feeling adventurous, consider a fresh new paint color for your front door (but make sure your HOA approves before preceding)

Bringing a little spring into your home doesn’t have to cost a lot of money. These five cost effective ideas will certainly allow spring to come alive indoors and create a ray of sunshine into your home. If you’re looking to refresh your space we offer redesign services. We design and find the products, then you choose and purchase at your own time that fits your budget. It’s a cost-effective way to get design help and inspiration without breaking the bank. You can schedule an appointment online at your convenience.

Let us shine a spotlight on your home!

Home staging and Dating Have More In Common Than You Think

It’s February and love is in the air. Did you know that when selling your home, you are essentially courting your buyers? Think about it as the most expensive first date you can imagine. Blow this first impression and you’ll have more than unreturned phone calls to deal with! So, how do you channel that first date anxiety into preparing your home for sale?

Before your date, do a little soul searching

Pull out the proverbial full length mirror and prepare to be honest. You must scrutinize your home with a buyer’s eye. Stand in the doorway of each room and take pictures. This is what buyers will see online, where you have less than 3 seconds to grab their attention. Is there more furniture than open space? Does it look inviting? Your online presence is the first step to curb appeal.

Make it about them - not you.

Just as you would be selective with your fashion accessories, the same idea applies to your home. Pack up the knick-knacks, personal photos and breakables. Your goal is for the buyer to be able to envision themselves in your home, and de-personalizing and de-cluttering is key.

Reveal your strengths, not your weaknesses

When selecting the look for your big night, determine your best feature and highlight it. Do the same in your home by creating a focal point in each room. Create a conversation area around it, or use it as inspiration for what colors or furnishings should remain in the room.

If you find that you’re still not sure where to begin, Professional Home Stager takes on the role of the trusted girlfriend; sharing your goals, being supportive, yet brutally honest when a complete makeover is needed. They can do as much or as little as you like. If it’s your furnishings that could prevent your home from looking it’s best, they offer accessories and furniture for rent, and provide much needed direction for what it will take to sell your home for more money in less time.

2020 - A Year to Remember

Let’s face it, 2020 was not the year we all hoped it would be. It brought many unpredictable situations for us all and caused us to rethink how we do business. HOWEVER it also gave us the time to look at our company and improve our look, our vision, our services and our processes. In the end, 2020 turned out to be a busy year for us in which our confidence grew despite the many obstacles. And as a team we really had fun along the way!

It's been a privilege to partner with our clients and help them sell their homes faster and for top dollar. The numbers don't lie - home staging is definitely an investment that gives a return! Here’s some of our stats for the year:

The average number of days on the market for our homes was 12 days!

90 homes staged

320 home and virtual consultations

22 redesigns

National Award - HSRA’s Top 10 Home Staging Company

Local Awards - Best Home Staging company of Loudoun 2020 and LoudounNow’s Best Interior Designer 2020

and if that wasn’t enough - take a look at our year in video:

Just a glimpse of what our 2020 year looked like.

Let us shine a spotlight on your home in 2021! Give us a call or go online to set up a consultation. It's worth the investment!

Best Curb Appeal Ideas for Any Budget

First impressions never get a second chance! According to the National Association of Realtors (NAR), 93% of home buyers use online websites to search for their ideal new home. This means photography play a huge role in whether or not a buyer likes the home. And what is the first photo in a listing? Generally, it’s the exterior of the home. We have created a list of the best curb appeal ideas for any budget to ensure your home is picture perfect and generates a profitable first impression!

CLEAN, CLEAN, CLEAN

One of the first steps to a great first impression is cleaning the outside of the house. This can be done very simply with a good pressure wash. If you don’t own a pressure washer, you can easily rent one or hire a professional. Not only does the siding need to be cleaned all the way around the home but also the front porch area, deck and any walkways around the home. And don’t forget to clean those windows. And while you are at it, remove those screens altogether!

PLANT SOME COLOR

Plant some nice colorful flowers in your flower beds, front porch containers and/or window boxes. If it isn’t springtime, there are some great options that can last through tougher conditions like pansies and fresh greenery. To show off those new beautiful flowers and to present a clean landscape, we would also suggest a nice new layer of mulch in your beds around the front of the home.

PAINT

As we have mentioned before, paint is money in a can! Consider sprucing up the front of the home by painting your front door, trim and/or shutters. This presents a clean finished look to the house and tells the buyer you take pride in the appearance of our home.

SHOW OFF YOUR ADDRESS

Make sure your house numbers are clearly visible and easy to read. This may seem silly but when a buyer is looking for your home you don’t want them to accidentally pass you buy because they simply can’t see your house numbers. If your numbers are in good condition, consider cleaning and/or giving them a spray paint to make them stand out. Otherwise, consider purchasing a new set of numbers to install.

LIGHT IT UP

If your porch lighting is outdated or rusted, replace it. Below are some very affordable options on Amazon. Before purchasing anything, make sure to pay attention to the size and shape of the base plate of your existing light fixture and buy accordingly. Another source of light that should be addressed are any lamp posts that may be in your front yard. Make sure the glass is clean, the bulb is bright and the paint is refreshed. Before addressing these lighting concerns, check with your HOA to make sure they do not have any stipulations as to what kind of light can be used on the exterior of the home or if they can repair lamp post if needed.

Top left, Top right, Bottom left, Bottom right

MAKE IT WELCOMING

Adding a new doormat is an easy way to make your home inviting. Buyers spend quite a few minutes standing on the front porch waiting for the realtor to get the lockbox to open for the key. For these few minutes the only thing the buyer has to do is study your front door. Seeing a clean entry with a clean welcoming door mat is appealing to any buyer. You may also want to consider another rug just inside the home for buyers to step onto when entering the home and a place to take off their shoes.

ADDRESS YOUR MAILBOX

If your mailbox has seen better days, consider giving it a fresh coat of paint. If it’s beyond the paint cover-up, just replace it with a new one. Once again, you will need to check with your HOA if there are restrictions to what kind of mailbox can be used.

These quick updates can do wonders for your curb appeal. The goal is to draw buyers inside your home. Showing them you care enough about the outside tells them you care enough about the inside too. Remember, first impressions never get a second chance. Take that first step and book a home consultation online with us - we would love to shine the spotlight on your home and get it market ready!

*Disclaimer: This page contains Amazon affiliate links which means Staged by Design® may earn commission if you use links provided

Fresh New Look, Same Great Service

We have been in the process for quite some time now perfecting a new fresh look.  Introducing our new logo and website!  This is a fresh new look but we are the same great service you have known and loved for the past 13 years.  March 13th marked our 13th year in business so we thought what better way to celebrate turning a teenager than with a complete make over.  (We are in the design business you know.)

Our new website gives you the ability to not only request a quick quote and book a consultation appointment, but it also allows you to view our beautiful portfolio of homes.  This portfolio allows you to see our completed projects as well as give you inspiration for new ideas. 

Home staging has become more of an expectation through the years and the standards are higher than they used to be.  It has become more of a designer look than rented furniture to fill the space.  We have consistently changed with the times and remain vigilant in keeping our inventory on trend – giving our clients a sophisticated, designed look. 

So even though our look has changed a little bit, we are still the same great service you rely on when it comes time to sell your home.  We are always here to HELP.  If you are looking to sell soon, please feel free to book a consultation appointment online.  We are mostly virtual right now due to COVID-19 quarantine but we hope to be back in homes soon.   Also, if you are looking to freshen up your own space, we are here to help with our redesign services.  Check out all our services here on our website. 

Let us help you SHINE the spotlight on your home!

Best of 2019

As we wrap up another year, we here at Staged By Design wanted to pay tribute to 2019 and spotlight some of our best stagings and memories throughout this year. It's been a privilege to work with our clients and help them sell their homes faster and for top dollar.

Statistics prove that staging sells. Of all our stagings this year, 80% of our homes sold within the year. The average day on the market for our homes was 21 days! We had MANY of our homes sell within one week of being on the market. The numbers don't lie - home staging is definitely an investment that gives a return!

We loved working with all of these amazing homes, but there were a few designs that stood out to us. Our team collectively picked our top 5 favorite stagings of the year. Here they are in no particular order:

• Dean Drive, McLean, VA

• Roland Clarke Place, Reston, VA

• Aldie Road, Aldie, VA

• Golden Arrow Street, Great Falls, VA

• Great Falls Street, McLean, VA

We had some great stagings but we can't forget about some VERY memorable animal antics of the year!

First up comes Champ, the pig who randomly walked by the office on a leash. We learned that day our warehouse neighbor is Bionic Pets, who creates custom pet prosthetics. An interesting day at the office for sure. Second isn't quite as cute and friendly. When on a destage, we discovered a little squirrel who had crawled under a bed pillow and died! Wendy about died too that day! LOL! And finally, hats off to all the cats who look totally annoyed by our visits and wonder why their cat condos can't stay in the room.

Despite all the animal craziness, we have received a lot of recognition this year. Our team has worked hard to improve our processes, style and inventory. We are excited to bring more of these improvements into the new decade.

We would love a chance to SHINE for you in 2020! Give us a call or go online to set up a consultation. It's worth the investment. Here's to a new decade!