real estate staging

CASE STUDY: Why Real Estate agents stage their OWN homes

Curved white sofa, with black metal end tables, lamps, art and decor

We work with Real Estate agents day in and day out. Agents refer us to their sellers for staging their client’s vacant homes for sale.

Although it is a Real Estate Agent’s fiduciary responsibility to provide their sellers with the tools and marketing strategies for a successful sale, some are occasionally hesitant to suggest that their clients invest in staging. Why would this be, you ask? Staging is statistically proven to increase the perceived value of the home, and our clients have netted up to 700% return on their staging investments this year.

The listing agent’s role is a delicate balance, and one of advocate, advisor and strategist, just to name a few. As they tasked with marketing a product that they themselves have no control over, with regards to location and condition, they can only make best-case recommendations to their clients. Some agents may not want to “rock the boat” and suggest their clients invest in updates or staging at all, in fear of losing the listing altogether.  

We feel that the savviest of agents are those with proven, repeatable processes for marketing and presentation of their listings, regardless of market conditions.

This month, we’d like to showcase a few agents who not only believe in staging and make it a part of their listing process, but have recently staged both a combination of their own personal homes, or investment properties, with great success. The locations range from Willowsford in Loudoun County, Alexandria, Ashburn and Reston. Let’s hear from them in their own words:

Why was staging important for your home/investment property? 

Rebecca Williams, Pearson Smith Realty:

Believe it or not, this was the first time I have ever hired a stager but must say I am a true convert.  I have sold most of my listings/homes empty but in this case I wanted to showcase the functionality and define the open space on both the main and lower levels of my home. While I had envisioned various uses for the sunroom, dining area, office nook, and the different spaces throughout my lower level, integrating these spaces cohesively proved challenging. I sought the expertise of Staged by Design to help visualize and unify these areas into a harmonious and cohesive layout.

Eric Pearson, Pearson Smith Realty:

Being an older home (1906) and vacant; it was important to incorporate staging/furniture to highlight the character of the home. This home has a very unique floorplan, so allowing the buyer to visual how the property could come together with furniture/decor, made an extremely positive impact during tours, etc.

Jeremy Browne, Century 21:

I believe staging is important for every listing.  It is very rare to see a "lived-in" home that will appeal to the largest pool of buyers in its immediate condition.  We had just finished a full renovation of this property, and it was vital to provide a vision for how it could look.

Rob Ferguson, RE/Max Allegiance:

It was such a nice renovation project that we felt that the staging would be the perfect complement to enhance all of the upgrades and allow a buyer to feel how they would live in the home.

How did staging affect the way the home showed, and/or feedback on the home? 

Rebecca Williams, Pearson Smith Realty:

I immediately began receiving very positive feedback regarding the staging of my home.  I sent colleagues and friends the pictures and they were stunned over how great my home looked, especially those who had spent time in my home prior to listing it.  Heck, after walking through the first time after the stagers left, I  joked with my husband that we were not going to move after all.  

Ultimately, the furniture choices, rugs, artwork, accents all brightened up my home (I have dark hardwoods, dark kitchen cabinets and dark granite) and made it feel cozy, warm and inviting.  I have hosted many open houses and the host of my open house told me that buyers were spending 45 minutes to an hour in my home and I ended up receiving several offers over asking price on day one!  This never happened when I had no staging/furniture in my listings. I credit the staging, 100%.

Eric Pearson, Pearson Smith Realty:

We received over list price in 3 DOM; so it is safe to say, staging was 100% worth it!

Jeremy Browne, Century 21:

Staging made the home feel inviting and complete.  Several people asked me if they could buy the furniture, as they loved the way it was put together!  The home sold the first weekend for $50,000 over list price.

Rob Ferguson, RE/Max Allegiance:

It gave the house a warm, home like feeling that we were hoping for so the house would have a personal feel.

Were there areas of the property you hoped that staging would highlight or help make sense of for buyers? 

Rebecca Williams, Pearson Smith Realty:

Yes, definitely.  Aside from making the open spaces more defined, I thought it was important to showcase/highlight the main level and lower level of the home for those buyers who were seeking multi-generational living spaces.  When we bought this home, we purchased it with the point of view of raising teenagers but more and more buyers are desiring spaces to accommodate family and I think the staging team nailed it.  

Eric Pearson, Pearson Smith Realty:

Leigh and her team made it a point to highlight the main level (home buyer first impression), the primary bedroom, and bathrooms. We trusted their judgement (they are the experts) and we believed they nailed it!

Jeremy Browne, Century 21:

Yes!  The main floor had flexible space, and I wanted it to capture that flexibility.  Leigh and her team did an amazing job of creating a flow from the kitchen to the dining to the family room.  The living room actually felt like a living room, and one that would be used, as opposed to a formal living room which seems to be dated at the moment.  The recreation room on the lower level was also laid out to maximize space and really helped to give buyers ideas for themselves.

Rob Ferguson, RE/Max Allegiance:

 Yes…the kitchen was nicely remodeled and had what we would consider a pantry/coffee bar/small seating area or office off the kitchen.  It would be hard to have a vision for this space without directing the buyer to ideas that we had for the space and the staging helped provide that vision.

Whether it’s your own home, listing or investment property, we can help elevate the home through intentional designs that MAKE YOU MONEY!

Click here for more information and a quick quote: https://www.staged-by-design.com/contact

The Science of Selling: How Home Staging Influences Buyer Perception

The Science of Selling: How Home Staging Influences Buyer Perception

There has been so much said about home staging as an artistic endeavor (“having a flare for design”) but we would like to set the record straight and explain the science behind what we do.  It’s true that science AND math play a role in our job.

Why Stage A Home in a Seller's Market?

COVID brought on a myriad of shortages for 2021. The shortage of homes for sale has caused the real estate market to just go a little crazy, to say the least. It’s definitely a sellers’ market with little inventory and over the top bidding wars. Many are scoffing at the idea of home staging in this market because they think buyers are desperate to find homes. While this is true, we have many examples and statistics as to why you may want to consider the small investment in home staging before listing your home in today’s market. There may be money left on the table if you don’t…

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The shortage of inventory is causing record multiple offers above asking price on homes. But just because it’s a seller’s market, does that mean any home will sell for multiple offers above asking price? The short answer - no. If a home has not been updated in over a decade, do not expect it to compete in today’s “crazy over listing price” market. Yes, it may sell but it won’t bring in top dollar due to the sheer fact the buyer will calculate in all those updates that need to be done.

In today’s market, your first step toward curb appeal is your online presence.

Pictures say a thousand words and in the real estate world it is the buyers’ first impression of any home. If your pictures don’t “wow” the client, it’s unlikely they will schedule a showing. If your pictures show years of neglect on updates, then you won’t see that high offer on day one. The buyer will simply move on to another home online.

Home sold in 2 days after staging!

Home sold in 2 days after staging!

Home staging allows the buyer to visualize themselves in the home.

According to the new 2021 survey from the National Association of Realtors®, eighty-two percent (82%) of buyer’s agents said staging a home made it easier for a buyer to visualize the property as a future home. If the buyer feels like it’s home, their desire for the house will drive their offer. This report also revealed that staging increased the sum buyers were willing to spend for a property. Twenty-three percent (23%) of buyers' agents said that home staging raised the dollar value offered between 1% and 5%, compared to similar homes on the market that hadn't been staged. Coincidentally, the same percentage of seller’s agents (23%) stated they received between 1% and 5% higher offers on home that had been staged. Let’s do the math on that, shall we:

Amounts are approximate depending on area you reside, size of home, and value of home.  Home consultations are a service that provides you with a list of needed updates/repairs that the homeowner should consider.  Full service staging is bringing in furniture for a vacant home.  Both avenues give a nice return on investment.

Amounts are approximate depending on area you reside, size of home, and value of home. Home consultations are a service that provides you with a list of needed updates/repairs that the homeowner should consider. Full service staging is bringing in furniture for a vacant home. Both avenues give a nice return on investment.

So based on the math, you don’t lose money. You make back your investment plus gain an extra profit - the amount depends on your list price, and whether the home has been properly prepared.

Real estate agents have good reason to stage too

Don’t sacrifice your proven, repeatable systems even in this strong sellers’ market. That includes professional photography AND staging. This sellers’ market will not last forever, and it’s important to show how you differentiate yourself and your listings from other Real Estate Agents.

Don’t forget that a home that sells for more also increases YOUR commission, in addition to adding to the equity in your sellers’ home.

If you are a homeowner and/or realtor in the Northern Virginia area, take a look at this video that Owner, Leigh Newport, made in February. She makes great points to support the reasons behind staging in a sellers’ market.

It stands to say that the small investment in home staging can bring in a nice return on investment (ROI). In the past we’ve always referred to home staging being less than your first price reduction. In today’s market, you’ve got to consider the amount of money you are leaving at the table by NOT staging. Go ahead - be the best house on the block!

Interested in more tips and advice about home staging? Porch.com has a great Q&A article from home stagers around the country (including our very own Leigh Newport!). Check it out here: Real Estate Photography, Home & Virtual Staging Q & A: Tips & Advice

If you need help being the best, book an online appointment with us and allow us to shine a spotlight on your home!

Brilliant Ideas for Creative Work Spaces in Your Home

Working from home and distance learning has slowly transformed to a more permanent situation for families across the country.  Can you believe it’s been almost a year since our temporary anecdote of self-quarantine began? (GASP!)  As time has gone on, so has life.  Homebuyers today are showing tremendous grace to the makeshift dining room offices and the random desks in the living room.  However, what if you could enhance your home by transforming under-utilized spaces into functional work spaces?  Not only could you move your office out of your dining room, but you could wow homebuyers AND show off the functionality of your home.  We have rounded up some brilliant ideas for creative work spaces in any home that are inexpensive and can be completed in a weekend.

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The “Cloffice”

First off – The “Cloffice”.  This is the 2021 trendy term for an office in a closet.  Closets make great work spaces.  They already have plenty of storage solutions available and they allow you to close the door to work when 5 o’clock hits (which is a must for mental health).  There’s two ways a “cloffice” can be achieved.  First off, if you have a large walk-in you can simply add a desk like this:

If you don’t have that large walk-in (which let’s face it - many of us don’t), you may have a closet in a guest room or a basement that you could completely transform into your new “cloffice”.

Photo by:  Nesting With Grace

Under the Stairs

If you have stairs in your home, there’s probably a large likelihood you have some dead space underneath that could be utilized.  This makes a great nook to create your home office area.  Just a simple trip to the home improvement store is all it takes to transform this space into a functional work space.

Photo by:  Adore Magazine

Photo by: Adore Magazine

Where There’s a Wall There’s a Way

If you’ve got an empty wall in your home, you can create a functional work space.  Whether it’s a big space or a little space we’ve got you covered. 

Floating shelves are a great way to utilize a small space.  You can easily create one with a board and shelf brackets.

Photo by: DIYHairpinLegs.com

If you have a larger wall space, this option is both temporary and inexpensive for creating multiple work spaces in one place.  AND you can take it all with you when you sale your home.  It’s a win-win!

This “Murphy Desk” is a great solution to a tight space.  It simply can be closed up when not in use.  The functionality and the inexpensive price tag makes this a winner in our books.

Photo by World Market.com.  Similar product - here

Photo by World Market.com. Similar product - here

Dining Room Solutions

If you simply do not have anywhere else to go in your home, there are ways to make your dining room functional for an office space while still keeping it true to its original purpose.  These ideas will help minimize the office clutter and allow you to still have that family meal on occasion.

If you have a china cabinet/hutch in your dining room, this is a functional option to store office supplies and files out of sight.  This may mean packing up Grandma’s china for this temporary solution BUT Grandma will be proud of you for reimagining the space for these unprecedented times.

Don’t have a hutch?  Consider using rolling carts or file boxes and create a rolling office.  When at work you have your supplies and when 5 o’clock comes you simply roll your office under the table.  Out of sight out of mind.

If you have an old hope chest/toy box, you can create an office in a box.  Martha Stewart has a great tutorial on how to convert this empty chest into functional office storage.  AND it can double as a cute bench when you’re off the clock.

Photo by:  Martha Stewart.com

Get creative, start re-evaluating the spaces in your home to become more productive both in school and work. And when it’s time to put your house on the market, you will have creative, intentional spaces to show off to buyers. If you need some assistance, we are here to help! Feel free to contact us for a redesign consultation. We also provide online consultations if you live out of the area or feel more comfortable with the virtual format. We would love to help you re-imagine your work/home life spaces!

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