Can’t Beat the Real Thing – Virtual Staging vs. Professional Home Staging

Technology is in every area of our lives.  Real estate is no exception.  Buyers can “shop” for homes anywhere they have WiFi.  And based off what they see online, they develop a list of potential homes they want to visit.  Home staging has benefited sellers by creating beautiful spaces for beautiful online photographs.  Buyers are not only looking for a new house but they are visualizing a home when they shop.  According to the National Realtor Association, 44% of agents feel staging increases the dollar value offered for a home and 53% say staging decreases the amount of time a home is on the market.  So if staging is so beneficial – which is better – virtual or professional home staging? First let’s address – what is virtual staging?  Virtual staging is the process of using software to enhance photos of an empty home. BUT in reality – the house is still an empty box.  Professional home staging makes a connection between the home and the buyer. From start to finish, professional staging caters to the demographics of the buyer and furnishes the home with that in mind. Professional home stagers also use design principles to space plan accordingly to the design of the house. When buyers walk into a home they need to visualize the space for their needs.  Seeing a home is also an emotional experience for a buyer.  The feeling a buyer gets when walking into a home is a clear directive as to whether they love the home or not. Professional home staging may be a little more expensive upfront but it’s proven track record of selling homes faster can’t be beat.  Virtual staging is a risk.  We have encountered countless clients who have started with virtual staging, then a price reduction and finally end up coming to us for professional home staging. Once our work is done, the house sells quickly but it cost the seller more time and money in the long run. All of this could have been avoided if a little more money up front were given to professional staging and the home could have sold for top dollar. You can’t beat the real thing.  Professional home staging works. If you are wanting to sell your...

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70’s Blast From the Past – The Brady’s and Design

How many of you have been watching the HGTV series A Very Brady Renovation?  With over 8.1 million viewers of the first episode, I would assume a lot of you!  We all love a good reunion show and this one is a blast from the past and lures the attention of stagers and designers alike.  For those of you who haven’t heard of this new offering from HGTV, the original cast of from The Brady Bunch reunited in honor of the 50th anniversary of their 70’s sitcom.  The Brady kids, along with HGTV personalities, are renovating the interior of the house used for the iconic exterior shots of TV house.  For those of you who may not know, the interior of the home was a studio set. The show focuses on the renovations that turn a ranch-style home into the identical two story interior of the set-no small feat, even for HGTV.  The excitement of this show got us thinking about the evolution of design.  How much of the 70’s is coming back to design today?  We see a lot of design trends from  the 70’s design (now called mid-century) in 2019 in a much more modern, sophisticated way.  Here are a few examples: Color: Shades of avocado green, orange, tans and browns along with some mustard yellow are popping into home decor.  These are all warm palettes from 70’s décor but they are showing up in a more sophisticated manner.  And since we all painted our walls white recently due to the 2018 trend, these warm colors will coordinate nicely with our neutral backdrop. Furniture: Rattan and wicker are making a comeback in chairs and barstools thanks to the recent surge in the boho aesthetic that’s gained popularity recently.  You’ll even see it on the walls. All of these create a natural look to any space. Plants/Greenery: Plants add a natural organic feel to a space.  Even if you don’t have a green thumb, manufacturers have gotten so good at making fake plants look so real.  Popular finds today  from the 70’s include Ferns with their featherlike stems, Sansevieria or Snake Plants (aka Mother-in-laws tongue) and palm fronds of all kinds. Patterns and Textures: Geometric patterns are showing up in a variety of...

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What’s in Your Toolkit?

What’s in your wallet toolkit? Jennifer Garner may have her CapitalOne card but we’ve got an awesome addition for your staging or DIY toolkit. This homemade tool doesn’t cost you a thing except time and a trip to a home improvement store paint department. Our Lead Stager, Tracy, demonstrates how to use this time saving invention. What are you waiting for? RUN to your nearest hardware store and sweet talk that paint attendant for some paint sticks! It’s time saving tricks like these that allow us to stage an entire home in less than 4 hours. View our Gallery of Before and After photos here for inspiration in YOUR home or DIY project....

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2019 Loudoun’s Best Interior Designer

Leigh Newport was named 2019 Loudoun’s Best Interior Designer by the readers of Loudoun Now, a Virginia based news media outlet. Thank you to all our clients, friends and fans that voted! We are humbled and excited to receive this award. Our team would love to help you with home staging or design needs. Give us a call at...

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Meet the Fab Five

When you love what you do, a “job” doesn’t feel like work. We like to work hard, and play hard. If you happen to catch us behind the scenes, you might see us sweaty, and working at a feverish pace, while doubled over in laughter at a silly comment or observation.   At Staged by Design®, our success is a true team effort. Here’s an inside look into the people who make up our team.  From L to R: Kim, Tracy, Leigh, Wendy, Lauren Meet Kim: Fav 90s jam: Faith Hill, Dixie Chicks (yes I grew up in the South!), Bon JoviFavorite podcast?: The Big Boo Cast – funny ladies just talking about random stuff. What crayon color best defines you?: Cerulean – bright personality that mixes/works well with its neighboring colors.Strangest Talent you have: I have an uncanny memory. I can recall birth dates from people I knew years ago even in elementary school. Favorite Family traditions: Christmas Day we all stay in our PJs all day long What trend do you hope makes a comeback? Snail Mail – who doesn’t like a handwritten letter?!?Favorite decor item: pillows – they are an easy, cheap update to freshen up a roomWhat’s the coolest thing about your job?: Seeing the transformation of an empty blah room to a beautiful room I want to live in. Meet Tracy: Fav 90s jam: I love some Celine DionFav podcast: Fearless Soul on YouTubeWhat crayon color best defines you? : PINK – it’s my color!Strangest talent you have?: Outstanding rhythm and finger dexterity. I was actually tested for this.Favorite Family traditions: Summer Beach vacationsWhat trend do you hope makes a comeback?: Go-go bootsFavorite decor item: FlowersOther fun facts: I was a professional theatre dancer and met Michael JacksonWhat’s the coolest thing about your job?: Seeing fun houses, learning about other people’s lives, wearing leggings and listening to 80s music! Meet Leigh (our fearless leader) : Fav 90s jam: Poison by Bel Biv DevoeFav podcast: The Moth and Snap JudgementWhat crayon color best defines you? : Sea Green-a little blue, a little green, and mixes well with many other colors. Strangest talent you have?: Finding four-leaf clovers. I just look down, and they are there.Favorite Family traditions: One year, my...

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IAHSP Best of Home Staging Awards 2019

The International Association of Home Staging Professionals®, is the largest and longest running Home Staging Industry Trade Association with thousands of members worldwide. Each year, they award deserving home stagers with a multitude of accolades. We are proud to announce that Staged by Design was awarded 2019 Best in Staging Excellence AND Client Care Excellence. Leigh received her ASP staging certification from Staged Homes, which was the first certification program of its kind. Leigh has served on her local chapter of IAHSP in different capacities over the year. It is incredibly gratifying to receive these awards from an association that we have been part of for so many years. A tremendous amount of credit goes to the entire team at Staged by Design who work hard to meet all our clients needs while creating beautiful...

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Tomorrow is Just a Day Away – When is the Best Time to Call in a Home Stager?

The decision to list a home for sale can often occur quickly. It ranges from a result of life or work circumstances, to simply finding the perfect home and needing to sell the current home first. Listing a home can become quite a production for your clients. If you compare it to a Broadway musical, it comes together with the work of many people.  With a musical you have the design of the product (the play), the promotion of the product (marketing) and the appearance of the product (the set and the characters).  All of these components come together to hopefully create a box office hit.  Just like producing a musical on stage, putting a house on the market must be a well-choreographed process.  This process includes promotion, price and product.  As a realtor, you advise the seller to come to the most achievable price point in which to sell.   It is your fiduciary responsibility to provide your client with all the tools at your disposals in promoting the listing. The product, one of the most crucial component to the process, is one of the easiest portions to enhance, yet requires the coordination of many moving parts, of which staging has the overall highest ROI. But when should this part of the process take place?  We have created a great guideline for deciding when a staging consultation should happen.  We believe a good parameter should be 1 week for every year you have lived in your house. For instance, if the seller has lived in the house for 2 years, schedule a consultation two weeks prior to listing.  If the seller has lived in the house for 10 years, plan on 2 ½ months prior to listing.  The need for upgrades and deferred maintenance are substantially higher the longer someone has lived in the house. In addition, the amount of personal possessions tends to grow with each year. Our consultation will outline what maintenance needs to be completed before list date and what should stay or go. The goal of our consultation is to focus on the tasks that provide you with the highest return on investment (ROI).  Our guideline gives sellers plenty of time to schedule contractors for the work to be completed...

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Summer Movie Giveaway!

Summer is known for blockbuster movie hits.  With the heat settling in, there’s no better way to spend an afternoon as a family than sitting in an air-conditioned movie theater.  SO, we decided to do a fun summer movie giveaway.  In addition to the amazing homes we have the privelege of staging throughout Northern Virginia, we started thinking about all the great houses we have seen in movies.  Have you ever dreamed of living in something you have seen on the silver screen?  If so, what house got your attention?  Here’s a few of our favorites: LEIGH – Practical Magic Leigh fell in love with the conservatory in this lovely house featured in the 1998 movie starring Sandra Bullock and Nicole Kidman.  Being an avid gardener, Leigh would kill to have a room like that in her house. KIM – Father of the Bride Kim really liked the traditional, nostalgic home of the Banks family in this 1991 movie.  The exterior of the home exuded charm and resonated family time. She loved the time spent between father and daughter with that courtyard and basketball hoop! WENDY – Twilight Wendy adored the sleek contemporary house of the Cullen clan in the 2008 Twilight movie. The architecture on this house is AH-MAZING! TRACY – Something’s Gotta Give Tracy was drawn to Diane Keaton’s Hampton beach house in this 2003 movie with Jack Nicholson. Just look at that wall of french doors with a view of the beach (swoon!) LAUREN – It’s Complicated Our California gal, Lauren, liked Jane’s Spanish style hacienda in this 2009 romantic comedy. With the classic terra cotta tile roof, interior arches and cozy kitchen it’s no wonder Lauren fell in love with it. What’s your favorite house from a movie?  Tell us and be entered for a chance to win a $25 Fandango giftcard for you and your family to enjoy! Also, be sure to follow and share on Facebook and Instagram. Winner will be chosen on July 17th!...

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Why Stage in a Hot Market?

You may wonder why it would be beneficial to stage your home or listing in a HOT market. Statistics show us that the average Days on Market for Loudoun County was 22 as of May 2019. Reduced inventory has continued to increase demand over the past year, and sales prices along with it. Many sellers may feel that their house will sell even if they are in need of cosmetic repairs and/or updates. While your home may still sell in a strong market, proper preparation and presentation increases demand by providing compelling online photos and can often create a bidding war. Staging is truly targeted marketing. We utilize photo styling tacticts to create compelling online photos. Over 90% of buyers shop online before stepping foot inside the door of the house. With polished professional photos, a well-designed, de-cluttered home creates that online interest needed to urge buyers to see the home in person. Staging also allows a buyer to visualize themselves and their family in the home. Most people have a hard time arranging and designing their homes. By having it staged, they can instantly see how spaces are used, gain ideas, and acquire a sense of home when they walk in the door. Appealing to the emotion of the buyer is one of the most important benefits of staging your home for sale. Realtors have a fiduciary responsibility to help their clients sell their homes for the most amount of money. The National Association of Realtors cites that staged homes can increase sales prices by 5-10%. In any kind of market, consider sharing one tool they can use to get more money for their home – STAGING! Staged by Design offers consultations for occupied homes, as well as full staging for vacant homes. Feel free to contact us for your staging...

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Leigh Newport in Sterling, VA on Houzz
Best of Houzz 2017

Many of you already know and love the popular home design website, Houzz.com. We at Staged by Design share your enthusiasm and addiction to the site that enables us to search, dream and design our homes using literally millions of photos for inspiration. Houzz has been a platform of communication between clients, source for referrals and testimonials and best of all, a wonderful supplement to our website to be able to showcase the large body of work our company has created throughout the years. We are so pleased to be chosen as one of the “Best of Houzz” for 2017, an honor we have held each year consecutively since 2013. If you haven’t had the opportunity to check it out, we suggest you do so immediately. That is, if you have several hours to...

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Home Staging – Levis Hill House in Middleburg, VA

We recently had the pleasure of donating a full home’s-worth of furniture and decor to a very deserving resident of Levis Hill House in Middleburg, VA. Watch her reaction here. Thanks to the Windy Hill Foundation and My Guys Moving for their much appreciated help and coordination to change someone’s life! Staged by Design is Northern Virginia’s premier home staging company. Contact us today to schedule a home staging consultation and see what a difference staging your property can make. With our extensive experience in home staging and interior decorating, we help homeowners sell their homes for more money in less...

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How to Fix Awkward Spaces

Creating both a dining or entry area where neither are clearly defined is essential when showcasing awkward spaces for sale. The entry table in the living room becomes the “foyer”, with the back of the loveseat defining the space and creating a cozy seating area. Integrating a dining table in a kitchen to create an eat in space is best done by using a glass topped table and small scaled chairs to provide purpose, but not overwhelm the space. Buyers only know what they see, not the way it will be. Staged by Design provides purpose to unique rooms and takes awkward to amazing. Staged by Design is Northern Virginia’s premier home staging company. Contact us today to schedule a home staging consultation and see what a difference staging your property can make. With our extensive experience in home staging and interior decorating, we help homeowners sell their homes for more money in less...

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