Staged by Design Blog

I recently had the privilege of working with the Washington DC chapter of the International Association of Home Staging Professionals on our World Wide Staging Services Day project. Each year, all active Accredited Staging Professionals (ASPs) dedicate a day during the week of September 12-17 to community service. We were so pleased to work with Homestretch Inc., a local organization whose “mission is to empower homeless families with children under age 18 in northern Virginia to return to stable housing and self-sufficiency by giving them the skills, knowledge and hope they need to become productive participants in the community”

This was the first year I’d had the chance to be part of this great event. Our team of 15 ASPs and ASP Realtors converged at the small apartment early on the morning of the 17th, ready to transform the home through Staging. The tiny, three bedroom was home to a single mother, a teenage boy, and two teenage girls, the youngest of whom shared a room with her mother. There was no kitchen table, as it had been broken some time ago, with the remains of the top propped up so that one end could be used. The family had no place to have a meal together! We were about to change all that! Armed with artwork, new kitchen accessories, and bedding, our team got to work.

Furniture was graciously donated by Brook and AFR furniture rentals. Finally, the family could eat together. The team put their creativity to work, moving furniture, accessorizing and changing the entire look of their home!

The family was so thrilled and overwhelmed with the results. We were really able to impact a family in a way that allows them to feel more comfortable in their surroundings. For those of you who have experience being displaced, or having to live in a place that you weren’t at all comfortable, you have then the smallest idea of what it might have been like for this family.

I am so very proud as an ASP to be part of the Staged Homes family, and fortunate to have such outstanding and generous members of our local IAHSP chapter. I have learned so much from my fellow stagers, and continue to be thankful for the opportunity to be part of that community. Owning your own staging business can be a solitary endeavor if you are going it alone. It’s not like owning a franchise, or starting a partnership. It’s YOU and just YOU. Having these relationships to share our successes and learn from our mistakes is invaluable, and I just thought I’d take a moment to express it.

Leigh Newport

Staged by Design

www.staged-by-design.com

If your home were to write a personal ad, would it look something like this?

“Charming, but lived-in SFH (Single Family Home) craving adventure. Prefers urban lofts, but open to new experiences. No Victorian, Country or Shabby Chic, please”.

Is your home crying out for a new look, but you find yourself struggling with where to begin? Don’t waste your time hoping your perfect décor match will magically appear. You’ve got to get yourself out there, jump in feet first and make it happen! Start with home magazines, model homes, and design centers to help you identify your desired style.

-Use fabric or artwork as inspiration for your color palette, choosing no more than three shades. You can then select furniture to coordinate and contrast the look.

-Does your current furniture reflect the style you crave? If the pattern or color is the biggest factor, consider re-upholstering or a slipcover for an easy update. Pre-made slipcovers are also an option for an interim fix, until your budget can accommodate furniture replacement or the hiring of a professional.

-Is the wallpaper or wall color contributing to the outdated look? Paint is the least expensive method of transforming a room with the highest impact. Select the color for your furnishings first, though. It’s much easier to find a paint color to blend with your sofa than it is to find a sofa in the right style AND color to blend with your walls. Your local paint store can also create custom blends if you are having a difficult time finding just the right shade.

-Accessories are often the easiest way to inexpensively bring a room together. Look for items that complement your color palette. When it comes to artwork, you may even be able to use your existing frames with your new art.

When all else fails, consult an Interior Redesigner. They are the matchmakers of home décor, carefully screening your options and taking your own furnishings into consideration to find your true design match.

Leigh Newport is owner of Staged by Design Home Staging and Interior Redesign. www.Staged-by-Design.com, serving Northern Virginia.

*Originally published in the Loudoun Independent, October 2008, written by Leigh Newport

This is my very first blog post and I hope you enjoy it.

First off, let me say that I am happily married, and it’s been quite a few years since I’ve been on the dating “scene”. My idea of great date now constitutes a quiet dinner with my husband, sitting at the kitchen table after the kids are asleep. Although my dating years are far behind me, it’s the anxiety that I clearly remember, and led me to parallel the experience with the effort of selling your home.

When selling your home, you are essentially courting your buyers. Imagine it as the most expensive first date you can imagine. Blow this first impression and you’ll have more than unreturned phone calls; it will be price reductions in the tens of thousands.

How do you channel that first date anxiety into preparing your home for sale?

- Pull out the proverbial full length mirror and be honest. You must scrutinize your home with a buyer’s eye. Stand in the doorway of each room and take pictures. This is what buyers will see online, where you have 3 seconds to grab their attention. Is there more furniture than open space? Does it look inviting?

- Just as you would be selective with your fashion accessories, the same applies to your home. Pack up the nick-nacks and personal photos and breakables. You are planning on moving anyway! Your goal is for the buyer to envision themselves in your home. De-personalizing and de-cluttering is key.

-When selecting the look for your big night, determine your best feature and highlight it. Do the same in your home by creating a focal point in each room. Create a conversation area around it, or use it as inspiration for what colors or furnishings should remain in the room.

If you find that you’re still not sure where to begin, your Accredited Staging Professional (ASP) takes on the role of the trusted girlfriend; sharing your goals, being supportive yet brutally honest when a complete makeover is needed. ASPs can do as much or as little as you like. If it’s your furnishings that could prevent your home from looking its best, they offer accessories and furniture for rent, and provide much needed direction for what it will take to sell your home for more money in less time.

Leigh Newport is the owner of Staged by Design, a Home Staging and Interior Redesign company based in Loudoun County, Northern Virginia. Visit us online at www.staged-by-design.com.

*Originally published in the Loudoun Independent, September,  2008, written by Leigh Newport